Tune Up Your Website: 5 pillars of a successful website
Today, your website is arguably the most important part of your sales and marketing strategy. If you don't already think of your website that way, then it might be time for an upgrade.
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Vital Signs: Protect Yourself with the Indemnification Trust
If you find yourself in a situation with a client where your wallet and, more importantly, your reputation are on the line, then this is where PPA's Indemnification Trust program can step in to help. Just pick up the phone and request the assistance of an attorney experienced at talking photographers through a variety of client complaints.
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Bulletproof Your Backups for the New Year & Beyond
It's almost February and the New Year's resolutions you promised yourself are already fading into the background of daily life. But don't worry, we still have one resolution that's never too late to accomplish: backing up your hard drive. Although it's one of those tasks that rates somewhere between flossing your teeth and checking the air in your tires, it's a necessity that can cause great regret if not done regularly.
Backing up is the first rule of thumb for protecting all your important data (like all those images!) and, clearly, it has real benefits. Yet it’s surprising how many people don't do it…or do it improperly. A suitable backup means that a duplicate copy of your data resides on a different storage medium than your main hard drive. Copying your data to another folder on the same drive doesn’t count because when (not if) your drive crashes, you may not be able to access any of the data.
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SOPA and PIPA - Don't Be Fooled
We know that many of you have been following the developments with the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA). There has been some confusion over the proposed legislation, which frankly is the intent of the bills' opponents. We wanted to take a moment to correct some of the bad information, and to let you know where we stand.
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Vital Signs: Calling all Consumers to See the Difference: How Much Are Your Memories Worth?
Much like pros of other art forms, professional photographers like you boast a combination of education, experience, skill and dedication to your craft. You have spent numerous years building a strong portfolio of work, learning proper techniques and processes of the profession, and committing holistically to the art of photography. As a pro, you adhere to the highest standards in the industry. But how do you help consumers see the importance of that?
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