Professional Photographers of America Crosses 30,000 Member Threshold
May 25, 2017
More photographers than ever before are taking advantage of membership benefits.
ATLANTA, GA (May 25, 2017) - PPA, the world's oldest and largest professional photography association, is spending the summer celebrating a milestone: reaching 30,000 active members. PPA is a nonprofit who has spent nearly 150 years advocating for its members and providing education, protection and resources to help their businesses and studios stay afloat.
Most businesses' success, especially in their earlier stages of development, depends a lot on networking and sound business advice. This is even more important for small, creative business owners like professional photographers. Thanks to all the peer-to-peer connections made possible through a PPA membership, getting help, support and inspiration is now accessible to photographers like never before.
"In 2017, there are even more powerful ways to connect and network with your photography friends," says Kristen Hartman, Director of Member Value and Experience. "Whether you're a PPA member in New York, NY or Jackson, WY, you have more options than ever before to connect. And these connections help you be more profitable and more sustainable."
In addition to sharing a lot of resources and information on social media sites like Facebook and Instagram, PPA offers its own private social network, theLoop, reserved for members of PPA. This is the spot where photographers can hone in on specific topics and turn to the now 30,000 photographers that make up PPA for advice on things like image reviews, finding a mentor, client relations, business planning, and more.
For members looking for more personalized business help, PPA has launched its Business Challenge, a members-only 12-month, step-by-step learning program, designed to help photography business owners be more sustainable and more profitable.
Another resource is PPA's nationwide search engine: Find-A-Photographer. Here members can create a profile that includes an image gallery, headshot, contact information and studio logo, so that potential clients can find them when looking for a photographer in their area.
Members can pursue further education with degrees through PPA and Certification programs for both professional photography and drone photography. They can protect their equipment through PhotoCare insurance and even find help if they wind up with an unsatisfied, litigious client.
There's even more help available through PPA’s continual copyright advocacy. Because most photographers are too busy to sort through the clutter surrounding legal issues, they need help to know what to do in order to keep their businesses protected and above-board. PPA's Government Affairs team is constantly lobbying on Capitol Hill for stronger copyright laws and small-business matters, helping protect photographers by geting them up-to-date on the current copyright law issues and changes. And even when things seem to get bad, there’s help: PPA's online copyright infringement assistance tool lets members know what they should do to cut through the infringement chase. They'll find resources, tools and recommendations that save hundreds of photographers each month.
"PPA exists to help photographers be more, through continued education, image competition, our massive network and other membership perks," said Hartman. “Members consistently prove that they are able to earn more money thanks to their membership."
The next time a professional photographer is feeling alone, PPA wants them to reach out and connect to the now 30,000 friends they have available. There are so many ways the member community at PPA can help these artists never have to "go it alone" again.
As a non-profit, PPA provides these services to help photographers grow profitable and sustainable businesses. A $323 professional active membership equates to $27.92 per month. During their first year of membership, PPA also fully waives the registration fee to Imaging USA, giving members a free, all-access pass to the country's longest-standing photography convention and expo in the US.
Professional Photographers of America (PPA) is the largest international nonprofit association created by professional photographers, for professional photographers. Almost as long-lived as photography itself, PPA's roots date back to 1869. It assists 30,000 members through protection, education and resources for their continued success. See how PPA helps photographers be more at PPA.com/BeMore.