PPA Affiliate Tips & Clips August 2013

August 2013

What's New at PPA?

PPA Launches 'Be More' Messaging Campaign
Starting, well, now! you'll start to see a shift in PPA's messaging. Every piece or marketing on our many membership benefits will carry PPA's new messaging — be more. Be more educated, be more profitable, be more inspired, etc. Be MORE!

PPA Affiliates

The Benefit No One Talks About
Much has been said about the many benefits of PPA membership, but is there something more that brings all of you photographers together? Tampa Area Professional Photographers Association member Booray Perry penned an essay to talk about what PPA membership means to him. http://www.ppa.com/ppa-today-blog/community/ppa-affiliates/the-benefit-no-one-talks-about.php

Imaging USA

Get Your Imaging USA Hotel & Travel Information!
We're excited to get you all out to Phoenix! So now we have to, you know, get you all out to Phoenix — and put a roof over your head while you're there. Read up on our host hotels and transportation options to get around downtown. http://www.ppa.com/ppa-today-blog/imaging-usa/iusa14-hotels-travel-and-registration.php

Jumpstart Your Business at Imaging USA
Steve Kozak, M.Photog.Cr., CPP, returns to Imaging USA for an 11th time with a pre-convention class called, "The Secrets to Success When Turning Pro." Read on to learn more about Steve and how his class can help you become a full-fledged professional starting a photography business. http://www.ppa.com/ppa-today-blog/looking-ahead-and-becoming-ful.php

PPA's Blog

Be More…Social Series
Do you utilize social media platforms to market your studio? You should, and this informative blog series can help you leverage these free social networks effectively. Starting at the Beginning covers the keywords to know and Platforms and Purpose will help you learn what networks to use when. You'll then learn to set an overall Social Media Strategy and finally Planning Makes Perfect helps you put things in motion! More blogs will follow in this helpful series.

PPA Benefits

Health Insurance Reform Webinar Series
Part 1: What Might Affect or Benefit You
Did you know you can encounter tax penalties for not having health insurance? On August 13 at 2 p.m. we will go over how Health Insurance Reform will affect PPA members and their families. Register now for the first in this three-part series. This is the perfect opportunity for a live Q&A to help you make the best of the new healthcare reform. http://www.ppa.com/edu/content.cfm?ItemNumber=4398

This webinar is the first in a three-part series on Health Insurance Reform. The schedule is as follows:

Part 1: What Might Affect or Benefit You – Aug. 13
Part 2: Plan Designs & Premium Subsidies – Sept. 17
Part 3: Important Deadlines – Jan. 28, 2014

Each of these live webinars will be archived on PPAedu for 24/7 viewing.

Top 10 Ways to Protect Your Copyright
This is a big one for you photographers! Should you ever run into copyright infringement, PPA's here to help you. But, you're always going to be your first line of defense, so here are 10 tips to make sure you're doing all you can to stay protected. http://www.ppa.com/ppa-today-blog/copyright/10-ways-for-photographers-to-protect-copyright.php

PPAedu

SEO Series Kick-off:  The Pitfalls of Search Engine Optimization
PPAedu Beta is up online for anyone interested in a personalized, online education platform to help you BE MORE! Do you need help getting your business more noticed in online search results? Then start with this PPAedu webinar, which blew up attendance records last month and triggered many questions. This is the first of an upcoming series dedicated to SEO for photographers. Don't be left behind! Watch it now. http://www.ppa.com/edu/product.cfm?ItemNumber=4390

And don't miss the next webinar in the series, Leveraging Local, on September 10.

http://www.ppa.com/edu/content.cfm?ItemNumber=4567

Upcoming Live Workshops

Business Basics Workshop—Wedding Edition
October 7-8 / Houston, TX
Additional PPA Affiliate Member Savings!

Join SMS mentor Carrie Wildes in Houston as she presents PPA's Business Basics workshop with a wedding photography focus. Participants will explore profitable pricing, sales & marketing ideas and the legal and financial requirements necessary to run a profitable and successful business. Carrie is a PPAedu instructor, you can get ready for the workshop by viewing her many PPAedu classes.

Additional savings is available for PPA Affiliate Members:

PPA + Affiliate Membership
(Extra savings for dual members!)
$299 for primary registration
$149 to add a guest         

Affiliate Membership Only
(You still get PPA member savings!)
$329 by August 23
$379 after August 23
$229 to add a guest

Business Basics Workshop
November 2-3 / Atlanta, GA
Register by September 18 and save $50!

In this workshop at PPA Headquarters, industry business expert Ann Monteith, M.Photog.Hon.M.Photog.Cr., CPP, ABI,API,A-ASP, will help you assess the competitive landscape and acquire those necessary, but often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant.

Certification Preparation Class
October 21-24 / Atlanta, GA

Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this 3-day intensive class, covering all the technical topics on the exam? You'll gain a better technical knowledge of photography, which probably means a more peaceful sleep before the exam!

Super Monday Photo Workshops: Early Registration Now Open!

On October 14, dozens of studios from coast to coast will open their doors and offer insights to their fellow photographers (that's you!). Whatever you need help with, there's sure to be a workshop for you. Super Monday will span portrait and wedding photography, posing and lighting, digital retouching and workflow, and sales and marketing strategies. Online registration is open until October 2 for $99, but bumps up to $120 after. Register early and save yourselves a few bucks!

theLoop

We've got a couple ways for you to engage your members in theLoop, PPA's exclusive online community.

Want a place to chat with other Affiliate Leaders? theLoop has a group for that! Check out the Affiliate Leaders group:
http://theloop.ppa.com/Communities/ViewDiscussions/DigestViewerDashboard/?communitykey=4f386502-d69f-4f02-8ce8-79b1262e8afc&tab=DigestViewerDashboard

Or why not become active and promote your affiliate in your State community:
http://theloop.ppa.com/Go.aspx?MicrositeGroupTypeRouteDesignKey=e224aaa0-9d92-461b-a94c-853cd1b653e6&NavigationKey=e60941d6-31bd-4a72-b12f-42297b5ef96f

theLoop Mobile App
Take your professional photographer's network with you! You can now download theLoop's mobile app for smartphones to browse, post and connect with 26,000+ PPA members while waiting for a client, on the road, or anywhere! No more need to be attached to your desktop or laptop.

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